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Florence attractions
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Florence Shopping

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The centre of Florence is full of fashion boutiques. Purchasing fake goods is a serious offence and attracts a large fine. Resist the fake Gucci sunglasses, Rolex watches, and Prada purses! Florence is a shopper's dream, especially if it's the designer labels you crave. However, there is a good mix of chic and cheap shopping. There are plenty of exclusive shops and lots of markets with good value clothing, accessories and souvenirs. If it's leather your looking for it can be found in abundance in Florence, coats, bags, gloves and of course what we all come to Italy!

Via de'Tornabuoni
This exclusive row is full of the names associated with high class fashion. Well worth a stroll to see some ritzy boutiques in magnificent buildings. Ferragamo is the place for designer boots and shoes and if your shoe fetish goes beyond buying there is even a shoe museum upstairs. If you turn into Via della Vigna Nuova you will find more exclusive labels such as Dior, Prada, Gucci, Versace and many more.

Ponte Vecchio
Not only Florence's most famous bridge it is also popular for it's shopping. Tiny shops jutting out over the Arno are well preserved and filled with sparkling original jewelry and other pieces, made by some of the best goldsmiths in Italy. This bridge can get very congested so be ready for the pushing and shoving when it comes to window shopping here.

Department Stores
One of the best with the most reasonable prices is La Rinascente which can be found in the city centre in Piazza della Republica (055 219 113). Coin is also good for purchasing reasonably price Italian fashions and accessories. Via dei Calzaiuoli (055 280 531). Oviesse is a discount clothing chain which can be found near the train station. Principe is a fancier store that is upmarket and exclusive and sells most lines included homewares and linens. Via del Sole 2, Santa Maria Novella (055 292 764).

The Mall

Here you can indulge your taste for labels but at half the price, providing you are happy with last seasons designs. Most of the top labels are discounted here however, you are best to catch The Mall's shuttle bus to get here which costs 25euro return, you must call to book. The local buses go out as well twice daily. Via Europa 8, Leccio Regello (055 865 77 75).
Other outlets are Dolce & Gabbana, Via Piana dell'Isola 49, Santa Maria Maddelena (055 833 1300). Prada Levanella, Montevarchi (055 919 01).Stockhouse II Giglio, Borgo Ognissanti (055 217 596).


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